There are lots of questions about the new Canadian anti-spam legislation (commonly referred to as “CASL”) which comes into force on July 1, 2014 and there is lots of information online and elsewhere about what it will mean for marketing and email communications, however, there is not a lot of information about what this means for employers trying to communicate with their employees. CASL prohibits organizations from sending emails and other forms of electronic messages (ie. texts) which encourage participation in commercial activities (defined as a ‘commercial electronic message’ under CASL) unless that communication falls into one of the exceptions noted in the act, or the organization has the recipient’s consent to send the message and even then there are some requirements regarding what must be included in the message.
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